Hilperton, Wiltshire, UK.

Jim James launches The UnNoticed Entrepreneur Volume 3 - November 2024

10 November 2024

Press Release for immediate release

World-leading podcaster launches new book to help entrepreneurs build their brand and get noticed

Jim James from Hilperton, near Bath, is an entrepreneur and business consultant whose popular podcast The UnNoticed Entrepreneur ranks in the top 2.5% of podcasts globally.

His latest book ‘The UnNoticed Entrepreneur Volume 3’ is a compelling resource for entrepreneurs, drawn from interviews selected from 50 episodes of his ‘UnNoticed Entrepreneur’ podcast.

Jim will be visiting Bath and Wiltshire Colleges and regional universities to speak to young, would-be entrepreneurs and will be giving an illustrated talk and signing books at Waterstones Bath in January.

Jim spent 25 years in Asia, where he founded EASTWEST Public Relations in 1995, with offices in Singapore, China, India and the UK, serving over 500 business clients. In China, he was the official importer of Morgan sports cars, interim CEO of Lotus, the founding president of the Entrepreneurs Organisation in Beijing, and vice chair of the British Chamber of Commerce where he established the British Business Awards. He returned to the UK in 2019 and now hosts The Unnoticed Entrepreneur podcast, writes books and coaches up-and-coming entrepreneurs.

Published by Capstone, a Wiley Imprint, the new 346-page entrepreneurial guide comprises 50 candid and revealing stories of how founders worldwide have built their brands on lean budgets while remaining authentic and human-focused.

Readers will learn, for example, how American entrepreneur Melissa Snover built the brand of Nourish3d, the world’s first 3D Gummy brand, after an airport incident; how Vikas Garg created aBillion, the world’s leading platform dedicated to vegans, based on a comment from his daughter; and how Peter Mann launched the Oransi brand of air purifiers to help his son breath better.

Author Jim James said: “The power of this book lies in its authenticity. In a world filled with automated solutions, people still value authentic human connections. This collection encourages founders to embrace their uniqueness and to use tech as an enabler of personal touch—not as a substitute.”

Each story showcases how entrepreneurs can use technology for personalisation at scale, such as video outreach, while preserving genuine, people-centred relationships. Other themes include the value of face-to-face engagement, product testing, and mission-driven growth that inspires long-term commitment.

The book includes illuminating chapters on how to generate sales, build a brand and gain customer loyalty in the digital age. Entrepreneurs reveal how they have leveraged personal connection, clarity and persistence to stand out in an increasingly automated world, giving a unique insight and actionable guidance for current and would-be entrepreneurs.

Other key features include the challenges that the founders faced, how they overcame those obstacles, and the key lessons they learnt, with actionable strategies as to how entrepreneurs can elevate their visibility and impact in a crowded marketplace.

With a foreword by Brad Sugars, the globally recognized business coach and founder of ActionCOACH, and a preface by Jamie Smart, the bestselling author of Clarity, The UnNoticed Entrepreneur provides both strategic perspectives and practical advice. Their contributions reinforce that, despite the prevalence of AI, entrepreneurs need to get out in front of customers and have a clear and compelling story.

The ‘UnNoticed Entrepreneur Volume 3’ is available in paperback and Kindle on Amazon, Barnes & Noble and other leading online retailers, and in bookshops including Waterstones and Kinokuniya in Singapore. For further information see https://www.jimajames.com/unnoticed-vol-three

This volume completes the three set commission with Wiley.